The angle.
Ramp's founder Eric Glyman had a story he didn't yet have a way to tell: the company's quiet, six-month rebuild of its corporate-card fraud model — a story every fintech reporter in New York had been chasing for two quarters. Our editorial team spent day one reverse-engineering which three outlets had this story on their near-term beat map. TechCrunch's fintech desk sat at the top.
The journalist match.
We mapped the TechCrunch reporter's last ninety days of bylines, identified the precise framing he prefers (operational detail, not vision), and routed the pitch through our pre-warmed contact at 09:14 EST on day two. He replied in eleven minutes.
"I've covered nine corporate-card stories this year. This is the first pitch that opened with a specific defect in our previous coverage and a number I hadn't seen. Took the call."
The timeline.
- Day 1Editorial audit, vertical mapping, beat research on TechCrunch's fintech desk.
- Day 2Pitch live. First reply in 11 minutes. Briefing call booked for day 3.
- Day 3Founder briefing + four follow-up datapoints delivered before noon.
- Day 4Reporter confirmed lead placement. Quotes exchanged.
- Day 5Draft circulated, factual review completed by client counsel.
- Day 6Lead feature published on TechCrunch at 07:00 EST. UDRP +62 in 90 days.
The result.
One lead feature on TechCrunch. One follow-on mention in Bloomberg's Term Sheet newsletter the following morning. The campaign cost $2,400 — flat fee, no retainer, no monthly invoice. The client renewed for two more campaigns inside the quarter.
"A flat fee and a live link in six days. We had spent eight months and north of $80,000 with a legacy agency to land one regional business journal."